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Gated Communities: Combining Security + Public Relations

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Security in gated communities presents challenges that vary widely from other facilities. These residential settings also require specialized skill sets and personnel that, again, are quite different.

For example, at a school or corporate campus, it’s quite obvious if someone attempting to enter has a purpose or belongs there. At many gated communities, the sheer volume and variety of   people seeking entry requires an equal blend of rigor and diplomacy.

Community Challenges
With residential communities, security personnel serve as both protectors and as public ambassadors. The open setting creates access-control challenges as officers decide whether or not to grant entry. As a result, officers must follow policies and procedures firmly and courteously, even though diligence might anger residents whose visitors have been delayed.

“Most people would say, that’s good. It shows they’re doing their job,” says Sunstates President Glenn Burrell, CPP. “It’s fine when it’s someone else’s guest, but when it’s your guest, it can be a problem.”

Depending on the size of the community, high volume at peak hours can affect the surrounding neighborhood. For example, many homeowners’ associations (HOAs) do not allow contractors to start work before eight o’clock in the morning. Larger communities may have 100 contractors waiting for entry, which affects public roads. Consequently, security officers need to be aware of what’s happening beyond their immediate vicinity.

In addition, security must enforce HOA rules and regulations, as well as standard procedures for safety and security. Diplomacy is an essential skill in such settings.

Community Best Practices
Based on extensive experience serving this specialized market, Sunstates Security has identified several key practices for meeting the unique needs of gated communities:

• Comprehensive procedures. Security personnel should have procedures, developed jointly with community representatives, for handling every conceivable situation, from background checks to emergency incidents. Such planning can help minimize common issues, such as visitor backlogs. In many communities, for instance, all guests and contractors must have prior approval, which includes background screening for vendors.
• Selection and training. The delicate nature of residential security demands personnel with exceptional public-relations skills. A discriminating selection process identifies individuals with the right temperament and attitude. Then, specialized training expands on core security skills to include gatehouse operations, community patrols, homeowner relations and diplomacy. First-aid and AED training prepares security personnel to respond to medical emergencies.
• On-site management. Having a dedicated manager at the community full-time helps align the security team with homeowners, property managers and other stakeholders. Such individuals have extensive experience securing residential communities, and they have the power to make informed decisions quickly and efficiently.
• Technology. Modern technology offers powerful tools for supporting the security function, while minimizing inconvenience. For instance, systems can scan and capture information from drivers’ licenses and compare that information to sex crime/pedophile registries. Other technology vets and processes visitors and issues temporary badges. New vehicle identification technology uses microwave RFID and semi-active transponders to identify residents and other approved vehicles. A more affordable option, tag or card systems on vehicles can speed entry for residents, while flagging non-residents.
• Two-tier authentication. While technology is indispensable for modern communities, those with automated vehicle-access systems need to heed the cautionary tale of the Trojan horse. Currently, most systems only identify the vehicle, not the occupant(s). The latest technology provides two tiers of authorization: the vehicle tag only works if an additional reader assigned to the owner is also in the car.
• Law enforcement liaison. The community security force is an ally of local law enforcement, and vice versa. Both groups should serve as the eyes and ears of the community and communicate regularly about incidents and potential threats. In addition, security teams need to monitor local crime trends and prepare for possible challenges.
• Resident resource. Hosting special events where board members and residents can meet security staff and managers has two benefits: it fosters trust and creates better relationships, and it allows security personnel to hear about and discuss issues and concerns firsthand.

To discuss how Sunstates Security can meet the needs of your community, please call 866-710-2019 or email us.

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Written by Sunstates Security

August 14th, 2018 at 3:53 pm